Public Relations and the Social Newsroom

65% of journalists are now using social media to find story ideas and it’s high time PR folk made their online newsrooms a place that makes it easy to find, use and share corporate news content, said Lisa Buyer in the session on PR, Search and Social at SES London this past week.

Social Media Newsroom Checklist

According to Buyer your online newsroom needs to be:

Updated at least once a weekA hub for all social media content and networksA place to display and share video and imagesSyndicating your content with RSS feeds by categorySharing the content with the ‘like’ button on each press releaseA place to tweet your content directly

According to our recent survey the #1 item PR people want in an  online newsroom is the ability to connect to all their social content.

#2 is the ability to add news in the social media release format, with images and video embedded.

At another conference held in London recently, Social Media in a Corporate Context, companies spoke about why they had moved to a social media newsroom, and listed some of the benefits they found:

projecting good news, and news to interest consumers, not just professional journalistssupporting a brand refresh, with new brand values including ‘openness’ requiring that this be demonstrated on the corporate sitesignificant increase in the number of visits per week – from 5 per week to over 2,000decrease in time-to-publish, so they were able to respond faster, which was of particular benefit in managing crisesthe ability to provide embeddable, sharable content for visitors to reuse, reaching their target influencers and spreading the brand message

For more information on social media, PR and online  newsrooms follow us on Twitter

This entry was posted on Monday, February 28th, 2011 at 8:09 am and is filed under social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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