What Digital Journalists Need and Want Research data from a few recent surveys about the media and journalists’ use of social media tools should be a loud call to action for PR professionals.90% of UK journalists polled say they use social media in reporting news storiesHalf of them feel that PR people are not keeping up – they say PR pros are not using the right resources and tools that make it easy for journalists to find and use their news content88% want images with news releases35% want videoProvide embed codes and single URLS for those assets so a journalist or blogger can easily and quickly use your materialInclude links to relevant information – background data, analyst info, bios of those quoted etc.
Take a hard look at your online newsroom. Are you servicing the digital journalists?
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This entry was posted on Friday, May 27th, 2011 at 7:14 am and is filed under Content Marketing, social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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