There’s a lot of buzz around the idea of a social news and content hub at the moment. And when there is social media buzz it’s reflected in the search engines -witness the BASF social media newsroom, which garnered so much attention on Twitter and blogs in the past few days. As a result it’s suddenly showing up on page one in Google for the phrase ‘social media newsroom’.
And while tactical actions like content production and mentions are important, remember the advice of SunTzu in The Art of War:
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
In 2011 we’re seeing content strategy take center stage. A social media newsroom creates a hub of content that has many advantages:
concentrates your content in one easy access areamakes it easy for reporters/bloggers to find and use your contentprovides one URL for people to sharebuilds press kits for specific contentposts releases in social media formatadds video and images with source codeJournalists and bloggers are first and foremost people, in a hectically fast world where they are expected to deliver good stories for faster and faster news cycles. They don’t have time to search through your archives and download pesky PDF’s. Providing access to everything in a high quality, easily navigable and shareable form makes your reach into the social web, the media and communities stronger, cleaner and most importantly trackable.
Find out more about the latest innovations, trends and best practices in online newsrooms at the PRSA Western District Conference in Las Vegas April 28th.
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This entry was posted on Tuesday, March 8th, 2011 at 12:46 am and is filed under Content Marketing, social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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