Saturday, December 21, 2013

Most Authantic Book : Black Magic through Holy Quran!

Black Magic through Holy Quran!


I have tried to compile a book [now published and available in the market http://www.scribd.com/doc/85706333/Misuse-of-Holy-Quran-for-Black-Magic-Muhammad-Aamir-Mughal and Translation in Sindhi Language is also being done] on the use of Holy Quran in Evil Occult Sciences and Black Magic by Leading Deobandi/Barelvi Scholars of Indian and Pakistan. These Mullahs often raise hell for Blasphemy and Blasphemy Law, now read as to how these very Mullahs used Quran and Quranic Verses in a most blasphemous way. Criticism would be appreciated.




Both the Deobandis and Barelvis had opposed any kind of western education for Muslims in the Indian Sub Continent but they never opposed [which as per even the literal interpretation of Quran and Hadith was Kufr] this kind of education in the madressahs and even in 2010 this joke is going on right under the nose of Taqi Usmani and Daarul Ishaat and yet these Mullahs have the audacity to declare anybody apostate and death deserving - see the Original Manuscript of the book Shamsul Muarif [a rare copy is preserved in Paris Museum and Western Scholars have declared that Buni was magician but Our Mullah???] - My book is about this: Demise of Common Sense: read more rather watch morehttps://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDvcAqZ8vBUxECLuU7F2CmU2prOz2TklHpKEBeBU20DfhCPA2DvfIv8sMKf_TQM_YF_g6BlDyoqhHluqPsaf2-y3BZTBLcEyGLifKYUwfqP2l4a89f7UzMr4ZljFlQPiaEUWLCmo2rOxc/










The major book in the book above is a book of Sorcery and Magic [a very rare book in Arabic translated (during General Zia tenure) by a Madressah which is a known anarchist in Pakistan] and I always question Mullahs on their own grounds. To know thy enemy you must read their books to answer them. A rare manuscript of the book which i discussed in my book above [a manuscript is also found in a museum of Paris, France] This is the kind of Knowledge [Deobandis and Barelvis] are trying to thrust down the throats of Pakistanis [instead of Proper Education of Science and Basic Health Facilities] read and lament: Buni - Shams al-Ma'arif al-Kubrahttp://www.antiochgate.com/9_buni_shams.htm








شمس المعارف ولطائف العوارف / Shams al-Ma'arif al-Kubra wa Lataifu al-Avarif (Gold illuminated)http://digitaloccultmanuscripts.blogspot.com/2008/08/shemsu-al-ma-wa-lataifu-al-avarif-gold.html


Now read what the Great Hakeem ul Ummat i.e. Medicine Man "Mawlana Ashraf Ali Thanvi was trying to teach the "Ummah" - this is also discussed in the book above. Take the right arm of a goat after Friday prayers. Be completely naked. Write Sura Yasin and the name of the person you want, and then put the meat in the cooking pot. That person will fall in love with you. (Monthly "Khalid" Deoband Darul Uloom)

Breaking News Bull Shit: Black Magic In (PIZZA HUT) MCR (Pvt.) Limited/ MCR International Their Company Policy

Famous Cot of  Mr. Asif  Manger Warehouse PIZA HUT: '' this is the pride of Those people wo join us we are happy to Tease them with Black Magic.Why Stupid People are joining us".

They are having plans to beat me if disclose them Please boycott Their product Pizza Hut, Friday, TMI, Burger King Is future Brands.

Magic in any religion especially in Islam is prohibited and it seems to be wrong deed done by those persons or companies that are involved in it. This Company is so called a multinational but their act is not even a National Company.This Company Name is MCR (Pvt.) Limited and MCR International is the same.

Cation:
Companies hire employees to facilitate them and get maximum availed against their abilities but that company not only doing Black Magic between two legs, terrifying and also make laugh to torture their employees That company have millions Fans of It. People go there doesn't only eat food but also show their status.

Their employees treat yourself and terrifying you seems like abusing you that why you join our company. Who are you, why are we? Like question they ask.

Their Management terrifies and threatens to me that whenever you out from that company you pay the price, we are bitterly punishing you. It means Beat you

Friday, December 6, 2013

Bull Shit: Black Magic In This Organization Their Company Policy

Magic in any religion especially in Islam is prohibited and it seems to be wrong deed done by those persons or companies that are involved in it. This Company is so called a multinational but their act is not even a National Company.

Cation:
Companies hire employees to facilitate them and get maximum availed against their abilities but that company not only doing Black Magic between two legs, terrifying and also make laugh to torture their employees That company have millions Fans of It. People go there doesn't only eat food but also show their status.

Their employees treat yourself and terrifying you seems like abusing you that why you join our company. Who are you, why are we? Like question they ask.

Their Management terrifies and threatens to me that whenever you out from that company you pay the price, we are bitterly punishing you.

Friends when ever they punish me it I promise you to disclose each and every thing in front of you.

Tuesday, January 3, 2012

Online Video Sharing Doubles in Less Than a Year

Online video sharing has doubled in the last nine months, says Unruly Media, a firm that tracks video viewing and sharing behavior online.

And according to their report 40% of all YouTube views happen on Facebook.

Forbes and Google’s “Video in the C-Suite” report shows that video is becoming a critical information source for C-suite executives and can drive them to action.

More than 80% said they are watching more online video today than they were a year ago.More than 75% of C-Suite Executives watch work-related corporate video online on a business-related website at least weekly.65% of C-suite Executives report visiting a vendor’s website after watching their online videoThe social element of online video is also strong in the executive suite: More than half of senior executives share videos with colleagues at least weekly, and receive work-related videos as often.

What kind of videos should companies and organizations be considering to cash in on this online video bonanza?

Chris Lake has some great suggestions in a blog post at Econsultancy

These are my favorites:

Branded videos – creates awareness and builds interestProduct videos – a great way to build trustUser videos – get your customers to tell your storySponsored videos – tapping into talent and great contentClickable/hotspot videos – increases conversions

Online videos give companies the chance to get really creative and connect with their audience in a new way.

Story telling and video have been an integral part of PR for many years. Now that the barriers to video production are fast disappearing,  make this skill a priority in 2011.

Take a class on digital video productionLearn to use your smart phone to make and upload a video right to the web (Note:  The Flip video is going away)Get basic editing skills so you can clean up the video and add intro and outro screensLearn how to optimize your videos for searchFind a creative online video specialist that can assist you with projects that are beyond your capabilities

Online video is an opportunity the PR industry should seize with both hands.

Having videos that appeal to your audiences on site in the social web is a great strategy, but you also have to house them in a central hub of content -and what better place than your newsroom?  Create a video gallery that showcases all your videos and make it easy for journalists, bloggers and interested visitors to your website to find and share your content.

Offer them all the possible sharing options you can.  And make very sure you have a way for them to share your videos on Facebook!

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Image credit:  Flickr – Lars K. Jensen

This entry was posted on Tuesday, April 12th, 2011 at 9:16 am and is filed under RSS Submission. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Sharing: Social Media Currency

In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online.

“If searching for news was the most important development of the last decade, sharing news may be among the most important of the next.”

Share This just released the results of a study of sharing behaviors which shows that while sharing is still unexplored and untapped by many publishers and advertisers, it is shaping the way users interact with each other and with content online.

Here are some of  key findings:

Sharing generates almost half of the traffic for websites and brands that is created by searchSharing also accounts for 31 percent of referral trafficShared links are, on average, clicked on 4.9 times eachEveryone who shares is an influencer on that specific topicSharing is a viable marketing solution for reaching audiences when they are most receptive to a particular category of content or information

So are US companies and marketers aware of this effective social media marketing tool?  Is it indeed an unexplored and untapped opportunity?

We studied the websites of companies both large and small in the US to see if they are connecting to their social content and offering share options on their websites and online newsrooms.

34% of Fortune 100 companies have share buttons on their website13% have share buttons on their newsroom content22% of INC 500 companies have share options on their website6% of INC 500 have share buttons on their newsroom content

Last year the CMO Council talked about the “Engagment Gap.”  Now we have a “Sharing Gap.”

If you would like to tap into these behaviors,  ask us for a demo of the social media newsroom.

This entry was posted on Tuesday, June 7th, 2011 at 7:31 am and is filed under Digital PR News, social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Monday, January 2, 2012

Online Video Use on Media Sites Jumps to 85%

As broadband capacity increases so does the demand for visual material and video.  And while funny videos of cats and babies might seem to be top of the list, the use of video content to cover news stories by online media websites has jumped by a third in the last year to 85 percent.  They are increasing the use of in-house and externally developed video content to support their online reporting – source: 2011 Web Influencers Survey (www.dssimon.com)

“It appears that almost all forms of media have transformed themselves into online television networks,” said Douglas Simon, president and CEO of D S Simon.

This trend looks set to continue since web media companies say they plan to increase their use of video footage:  Nearly four-fifths of respondents indicated they would use more or much more video in 2011 than they did in 2010.

Other key findings of this survey:

Nearly half (47 percent) of media websites now offer a mix of advertorial, product placement and paid content: The survey found that in addition to paid advertising, media site-owners are looking toward brand integration opportunities to raise additional revenues. Magazine sites were most aggressive in this area (68 percent), followed by radio (50 percent), web producers (47 percent), newspapers (45 percent), bloggers (40 percent) and TV (31 percent).Earned media on a website generates more value than just the initial placement: Video content placed by companies and public relations agencies on a website has an increasing chance of being syndicated to other websites. The likelihood of content being shared last year was 43 percent; in 2010; 41 percent of responds indicated they were likely to share video content; and in 2009, just 35 percent indicated they were likely to do so. Newspapers, at 63 percent, were the most likely media website to share content with other sites.

“Searching online for news changed the news  industry in the last decade. Sharing the news will be what influences it most in this decade.“   Pew Research

A video blog summarizing some of the key findings of the survey is available at http://www.vlogviews.com/2011webinfluencerssurvey/.

Related research:

Forrester Research reports that video increases a web page’s likelihood for a front-page Google search result by 96 percentComScore found that product videos increase the likelihood of purchase by 64 percentInternet Retailer discovered that videos increase time spent on a website by an average of 9 percent.

PR Takeaway:

Make all your news releases social media releases – add online video to all your news content. Remember those video news releases we used to make? Sharpen up those skills and learn how to translate it to the online digital world. Offer complete, short, interesting videos and B-roll with each news release.

Media sites prefer completed videos to other video content:

Fully produced videos (57 percent)B-roll footage (49 percent)Sound bites last (47 percentTV sites almost universally prefer b-roll footage (98 percent) but newspapers  much preferred completed videos (71 percent).

Upgrade your online newsroom to a social media newsroom with a video gallery that has offers reporters and bloggers  the embed code for your video assets. That way  they can easily republish your content.

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This entry was posted on Monday, May 2nd, 2011 at 8:35 am and is filed under Digital PR News, social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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RSS as an SEO Strategy

On Wednesday December 10th Sally Falkow will be speaking on a panel about Blogs, RSS and SEO at Search Engine Strategies in Chicago.

Although most people think of RSS as a part of blogs, any web content can be syndicated in an RSS feed.  In fact, the social web runs on RSS.  

Here are some ideas for content syndication using RSS

Recipes,

New Products

Tech Updates

News alerts

Special

Top 10 lists

Events

Inventory updates

Stock prices

RSS is being used in many industries to keep customers, vendors, supporters, donors and other stakeholders notified of current information.

RSS boosts your SEO efforts too.

Watch this video about RSS and SEO.  Mary Anderson of PRESSfeed explains why Google says content is such as important factor in SEO rankings and why RSS feeds are a big part of that strategy.

Technorati Tags: RSS, SEO, SES, Chicago, 2008, PRESSfeed

Travel Operators Take to Social Media

Hospitality.net reports that travel companies have seen the social media light and are fully engaged in these PR and marketing activities.

Is it best to work with existing social networks like Facebook, or is the ROI in setting up your own? How does one go about creating an effective social media strategy?

According to Forrester Research the sequence should be People, Objectives, Tools and then Strategy.  We believe that strategy includes the whole process: set benchmarks and goals, tap into the conversations, develop and deliver your content, engage and facilitate conversations and measure the ROI. 

You can't start by picking tools.That comes after you've done your  homework.

Carnival Cruises chose to set up their own social networking community called CarnivalConnections.com. That makes sense for them - they have a large group of customers who cruise.  The idea is to bring family and friends together by helping them plan and manage their cruise vacations. The site features an “e-invite” electronic invitation tool that can be tailored family reunions, girlfriend getaways and other groups.

Carnival was also an early adopter of Twitter – exploiting it to monitor their brand image, listen to questions from customers, communicate promotions and share experiences.

Holland America LIne has been using RSS Feeds to keep their customers in the loop.

Southwest Airlines implemented a social media strategy three years ago and they have a presence on several popular sites: Twitter, Flickr, Facebook, YouTube and LinkedIn.

Their blog “Nuts about Southwest” gets 70,000 unique visitors each month. “Nuts about Southwest” was winner of the 2008 PR News Platinum PR award for blogs.

Marriott Caribbean Resorts creates content about the destinations and syndicates it in RSS feeds. These articles have found their way into social  news sites like Stumble Upon, Kirtsy and Newsvine as readers save and share the content.

Some social media tools may fit your needs more than others. And the users of each tool have a specific demographic.

You can really only decide which ones are right for you once you've done your research.

But one thing is quite clear: social media is an effective marketing strategy for travel companies.  And in our current climate, effectve is what they need.

Technorati Tags: travel, social media, blogs, social networks, marketing,

Does Your Online Newsroom Measure Up?

What Digital Journalists Need and Want  Research data from a few recent surveys about the media and journalists’ use of social media tools should be a loud call to action for PR professionals.90% of UK journalists polled say they use social media in reporting news storiesHalf of them feel that PR people are not keeping up  – they say PR pros are not using the right resources and tools that make it easy for journalists to find and use their news content88% want images with news releases35% want videoProvide embed codes and single URLS for those assets so a journalist or blogger can easily and quickly use your materialInclude links to relevant information – background data, analyst info, bios of those quoted etc.

Take a hard look at your online newsroom.  Are you servicing the digital journalists?

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This entry was posted on Friday, May 27th, 2011 at 7:14 am and is filed under Content Marketing, social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Integrate Social Media Into Your Newsroom

Many companies are considering integrating more social media features into their corporate website this year – the  online newsroom is a logical place to add social features.

This is the process Cisco adopted.  Via Dado van Peterghem on Slideshare

Here are some examples

BASF has a new online information service for journalists, bloggers and brand fans. Social Media Newsroom bundles all Web 2.0 information about the company on an easy-to-navigate central platform

VanderBilt University built their newsroom in WordPress.

Intel took the in-house custom built approach

Opel has a social media hub

Scania was one of the first to create a social newsroom

Building a social media newsroom in-house takes time, commitment and qualified resources who understand the features needed and how to build them.

If you’d like to upgrade your newsroom ask for a demo of the PRESSfeed social media newsroom.  We can have you up and running in just 14 days.

This entry was posted on Monday, April 25th, 2011 at 7:26 am and is filed under Digital PR News, social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Sunday, January 1, 2012

Creating RSS feeds a popular SEO tactic

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04/18/2007

A year ago at SES there was no session on SEO through blogs and feeds.  This new session was jam packed and there was standing room only and by a show of hands 99% of the audience is blogging.

While blogging has caught the imagination of the public and corporate marketing departments, creating RSS Feeds for the content on your website is still a step behind.  Yet this is probably a tactic more suited to marketing and PR since you can use RSS feeds for any kind of content - it doesn't have to be the 'authentic personal voice' of one person.

You can use feeds for all kinds of content

Google recently made it clear that they are rewarding updated, fresh content with better rankings.  Placing new content in a feed will meet this requirement. Our case studies show that regular, optimized articles in an RSS Feed definitely boost your SEO efforts

Technorati Tags: create rss feeds, rss feeds,

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If you do a marketing site and you don't have an RSS feed, you should be fired.

Robert Scoble evangelist and blogger, Microsoft

BtoB Marketers finally beginning to find ways to monetize feeds and measure results

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10/30/2008

BtoB Magazine says BtoB marketers are finding ways to make RSS pay off.

One way is with advertising that drives traffic and leads to new customers.  RSS can be just one more vehicle to help you stay in front of a community of interested prospects.  "RSS-distributed content should drive additional response,” says Howard Sewell of Connect Direct. “Marketers are completely missing the opportunity if they are not aggressively promoting RSS and e-mail newsletters as subscription vehicles. Organic search results to a blog are great, but why not capture that person and generate repeat traffic.”

Technorati Tags: rss feeds, content syndication

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If you do a marketing site and you don't have an RSS feed, you should be fired.

Robert Scoble evangelist and blogger, Microsoft

Social Bookmarking Makes Good Marketing Sense

Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.

Heidi Cohen, who teaches in New York University's Masters Program in Direct and Interactive Marketing, says in her ClickZ column that what makes social bookmarking importnat to marketers is that it's another cost-effective way to augment search marketing efforts, distribute content, and aid branding.

Savvy marketers who want to take advantage of this new trend are often held back by the technical nature of social bookmarks.  If you are a big corporation with a highly trained IT department, it should be no problem .  But what if you are a small to medium business?  Can you sitll apply these new social media tools to your web content?

Luckily the explosion of consumer generated media has brought with it a slew of easy to use tools that make it really simple to add content yourself and encourage your readers to add and share content too.

Some of these tools, like blog platforms, have the social bookmarkiong links built in.. But as Cohen points out, in her article, bookmarking is not just for bloggers.  You should also add the bookmarking links to your press releases and other good web content, - such as articles and destination information or product specials and updates..

One way to make the most of all these social media tools is to find a system like PRESSfeed that allows you to

add the content to your site syndicate it in an RSS  feed tag it for Technorati create a tag cloud offer social bookmarking links so that your readers can  tag and share the content.

And it's all as simple as working in Word.

Remember that the success of social  bookmarking depends on the quality of your content.  People won't save and share boring content.  It has to be well researched and well-written.  And it has to meet the needs of your audience and be something of value they want to pass along to a friend.

Technorati Tags: social bookmarking, marketing, content syndication, RSS feeds,

The Social News and Content Hub

There’s a lot of buzz around the idea of a social news and content hub at the moment.  And when there is social media buzz it’s reflected in the search engines -witness the BASF social media newsroom, which  garnered so much attention on Twitter and blogs in the past few days.  As a result it’s suddenly showing up on page one in Google for the phrase ‘social media newsroom’.

And while  tactical actions like content production and mentions are important, remember the advice of  SunTzu in The Art of War:

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

In 2011 we’re seeing content strategy take center stage.  A social media newsroom creates a hub of content that has many advantages:

concentrates your content in one easy access areamakes it easy for reporters/bloggers to find and use your contentprovides one URL for people to sharebuilds press kits for specific contentposts releases in social media formatadds video and images with source code

Journalists and bloggers are first and foremost people, in a hectically fast world where they are expected to deliver good stories for faster and faster news cycles.  They don’t  have time to search through your archives and download pesky PDF’s. Providing access to everything in a high quality, easily navigable and shareable form makes your reach into the social web, the media and communities stronger, cleaner and most importantly trackable.

Find out more about the latest innovations, trends and best practices in online newsrooms at the PRSA Western District Conference in Las Vegas April 28th.

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This entry was posted on Tuesday, March 8th, 2011 at 12:46 am and is filed under Content Marketing, social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Optimizing Press Releases Made Easy with PRESSfeed Toolbar

The shift in media consumption is accelerating - according to the Newspaper Association of America 43.6 percent of all U. S. internet users visit newspaper websites.

News Online

Nielsen’s figures for March show that each of the top three news destination on the Web (MSNBC, CNN and Yahoo!News) individually each drew more than half the unique visitors of the entire newspaper industry. Year-over-year, MSNBC grew 9 percent, CNN 4 percent, and Yahoo!News 16 percent.


The majority of PR professionals are aware of this trend and the need to optimize press releases and news content for search – 75 percent are adding keywords to the headline and body of their news content.

optimizing press releases

But there is much more to optimizing a release for search.
To help PR people understand the optimization process so that they can reach this online audience, PRESSfeed, a content syndication and social media tool, has developed a free toolbar and instruction sheet that puts all the technical information needed, along with tips, tricks and tools for news optimization, in one convenient place.

The toolbar links to an instruction sheet on the PRESSfeed website that has detailed information about how to optimize a press release for maximum search visibility and pick up. It includes how to do keyword research and spot search trends. It also has all the tools and websites needed to do the steps in the instructions.

The toolbar is available as a free download on the PRESSfeed website

PRESSfeed toolbar

Quotes:
“Optimizing news content for search is no longer a choice,” says Sally Falkow, co- developer of PRESSfeed and the new toolbar. “In the last year the number of people who get their news online has passed the number who read newspapers. The majority of those who do go online for news do a search. We developed this toolbar so that PR and marketing people can have easy access to the tools they need to improve their optimizing skills and reach this online audience.”

“We’ve seen an increasing interest in optimizing press releases,” said Melanie Widmann, Search and Social Media Manager for Marketwire. “We’ve had over a thousand people register for the last two webinars that were geared toward informing as well as helping our clients master this skill. This new toolbar makes it easy to both access technical information and includes many useful tools that PR practitioners can use for press release optimization.”


“It’s very timely, and a welcome innovation,” said Dana Todd, CMO of Newsforce. “Companies like PRESSfeed are making it easier for PR professionals to integrate digital strategies into their normal workflow. It’s helpful to have tools that are uniquely aligned with PR goals and tactics, which are often quite different than marketing and sales.”

"The PressFeed toolbar provides an easy, non-obtrusive tool that I use regularly to prepare, submit and track my clients press across the Internet," stated Mark Moline, Managing Partner at IRTH Communications, LLC in Santa Monica, CA. "The clever integration of Google's search, trend and analytics tools; and, press release optimization and key word selection, makes it easy for me to create a compelling press release that will get the placement my clients need."

"Using the tools offered in PressFeed, a recent press release we disseminated on behalf of a client received a response rate unlike anything we had done previously. We received numerous press inquiries, requests for interviews and a tremendous increase in channel views on the client's YouTube channel," added Moline

Statistics
Marketing Sherpa Search Marketing Benchmark Survey:

• 75% of PR and marketing professionals use keyword in the headline and body of the text
• 38% insert meta tags

The Newspaper Association of America first quarter 2009 audience data release:
• 43.6% of the US Internet population get their news online
• First quarter traffic to newspaper Web sites was reported as 73.3 million unique visitors (average per month) by Nielsen
• Each of the top three news destination on the Web (MSNBC, CNN and Yahoo!News) individually each drew more than half the unique visitors of the entire newspaper industry in March 2009. Year-over-year, MSNBC grew 9 percent, CNN 4 percent, and Yahoo!News 16 percent.

Technorati Tags: toolbar, press releases, news, online,

Top 100 American newspapers use RSS?

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01/06/2009

RSS makes sense for most content publishers and users, so it's no big surprise that the top 100 newspapers offer their content in a feed.

Josh Catone of SitePoInt says RSS is good for users:

It’s a lot easier to read multiple publications on a more regular basis when they’re delivered to you.Data and content delivered by RSS can be mashed up in a new and interesting ways that reveal previously unnoticed or inaccessible conclusions.

And it's good for publishers too:

RSS makes it easier for people to track multliple sources, casual readers who would likely only read your publication once in awhile or not visit at all will be more apt to become regular readers.RSS enables mashups that expose your content in new and interesting ways, and will ultimately drive more traffic, readers, and brand recognition.

Google's Zeitgeist list for 2008 released shows that  What is RSS? is one of the top ten most asked quesitons.

RSS, Really Simple Syndication, burst on the scene several years ago and has gained popularity with consumers, marketers and publishers. Consumers use RSS to subscribe to content they like and publishers have learned that adding their content to feeds increases their search visibility and drives traffic to their sites.

Although some studies say the adoption of RSS is low and confined to the tech savvy amongst us, a Yahoo! study showed that when you ask someone if they use RSS they tend to say no, but if you track their click stream they are in fact reading content in feeds. They just don't know what RSS is.

And that's borne out by the increasing number of people searching What is RSS?

Most social media applications use RSS, so the rising numbers of Americans who go to sites like Facebook, MySpace or Twitter are all using feeds. And the fact that "What is RSS?" is on the top ten list of questions searched in 2008 indicates that Americans are aware of RSS and they want to know more about it.

Technorati Tags: RSS, feeds, content, syndication

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If you do a marketing site and you don't have an RSS feed, you should be fired.

Robert Scoble evangelist and blogger, Microsoft

Saturday, December 31, 2011

Public Relations and the Social Newsroom

65% of journalists are now using social media to find story ideas and it’s high time PR folk made their online newsrooms a place that makes it easy to find, use and share corporate news content, said Lisa Buyer in the session on PR, Search and Social at SES London this past week.

Social Media Newsroom Checklist

According to Buyer your online newsroom needs to be:

Updated at least once a weekA hub for all social media content and networksA place to display and share video and imagesSyndicating your content with RSS feeds by categorySharing the content with the ‘like’ button on each press releaseA place to tweet your content directly

According to our recent survey the #1 item PR people want in an  online newsroom is the ability to connect to all their social content.

#2 is the ability to add news in the social media release format, with images and video embedded.

At another conference held in London recently, Social Media in a Corporate Context, companies spoke about why they had moved to a social media newsroom, and listed some of the benefits they found:

projecting good news, and news to interest consumers, not just professional journalistssupporting a brand refresh, with new brand values including ‘openness’ requiring that this be demonstrated on the corporate sitesignificant increase in the number of visits per week – from 5 per week to over 2,000decrease in time-to-publish, so they were able to respond faster, which was of particular benefit in managing crisesthe ability to provide embeddable, sharable content for visitors to reuse, reaching their target influencers and spreading the brand message

For more information on social media, PR and online  newsrooms follow us on Twitter

This entry was posted on Monday, February 28th, 2011 at 8:09 am and is filed under social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Digital PR Tools and Technology

It seems as though every time we turn around a new piece of technology or tool pops up that can be used to make our Digital PR and social media activity easier and more effective.

Tablets are changing the way people do business and the front runner by leaps and bounds is the iPad.  It’s become commonplace to see tablets in meetings and they certianly are a boon for Digital PR/social media practitioners.

Steve Jobs surprised everyone by showing up to announce the launch of his newest marvel – a sliver thin, lightning fast iPad that can practically put you to bed and sing you a lullaby.  The audience showed their delight with a standing ovation.

For Digital PR people like us, who spend practically every waking moment online, a tablet like the iPad makes perfect sense. The problem with a SmartPhone is it is too small to really utilize the apps you need to execute your Digital PR and online business activities. If you struggle with ‘predict text’ and the tiny touch screen qwerty keyboard, try a tablet – those problems magically disappear. Try tweeting from a conference on a smart phone and then do it on an iPad -no contest.

You can instantly connect online and tap into what is going on – in real time.  Running several apps at once allows you to stay in touch with your customers and your community on a variety of social networks while you check your news and monitor blog posts.  The iPad now has a camera on the front and the back, so capturing and sharing images is simple and quick.  Video facetime and virtual meetings are around the corner.  Now you can carry just one device instead of three or four.

The benefit of the blazing fast download speed and the added benefit of being able to create your own hotspot for other devices to use is going to change the way mobile digital PR is done. PR has always been a fastpaced environment, but for the first time it really IS a 24/7 gig. You NEVER know when someone is going to tweet something about a client or when a  newsworthy hook may present itself. So as the scoutmaster used to say : Be prepared; and today that means having a device like the iPad with you at all times.

If you are familiar with the old style of PR, you know that deadlines were a different animal, and relationships with media were built very differently. You only had a window into a journalist’s life through a column or perhaps a meeting.  Now you have the opportunity to actually communicate with influencers in every community you can imagine.

Old style PR relied on relationships too, but with social sites like Twitter, Facebook, LinkedIn and even HARO, you can made a deeper connection and discover what they’re working on and what info they’re looking for.  It is possible to get a real understanding of that person’s life and, by extension, offer more value in your pitches. Using the mobility of the iPad and tapping into the apps available make the Digital PR job easier as your research is right there in front of you.  We are witnessing the dawn of a new age for communication and business.

At PRESSfeed we’ve found the iPad to be  a very useful tool – we take one to all meetings and conferences and use it to demo the social media newsroom.  It’s super light and its ease of use and touch screen zoom make it the perfect tool for us.

And the new iPad has a HDMi link so you can link to a giant flatscreen too!   So thanks to Steve Jobs for another step along the path to better Digital PR practice.

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Image credit: Anthony Quintano Flickr

This entry was posted on Friday, March 4th, 2011 at 9:41 am and is filed under Digital PR News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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RSS facilitates customer dialog

Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone’s mind , but marketing is one area of the business that needs very clever planning. Cost effective online strategies, such as using news feeds in RSS to stay connected to your customers and stakeholders, could be a big winner in 2009.

 

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, says the Online Shopping and Credit Crunch Survey Report conducted in the UK by E-consultancy, Logan Todd and ImmediateFuture. Some 64% of respondents surveyed said they would reduce their spending generally in view of the deteriorating economic climate, but 56% said that their online spending would not be affected - or would actually increase.

Consumers are turning online to find the best available prices as well as advice, the study found. Search is playing a large part in how they find their data.

One of the most cost effective ways for a business to make product information, special deals, reviews and advice available is to RSS- enable their web content and send it out in news feed. And apart from making the content easily available, RSS feeds can also boost SEO and search visibility.

Although most people think of RSS as an inherent part of blogs, any web content can be syndicated in an RSS feed. In fact, many of the social web applications that facilitate customer dialog run on RSS. Google's SEO starter guide says that exclusive, fresh and relevant content is by far the most important factor in search ranking, so creating excellent content and syndicating it in RSS feeds can reach a wider audience and build back links, another important part of search visibility.

RSS is being used in many industries to open dialog and keep customers, vendors, supporters, donors and other stakeholders notified of current information.

“Since Google changed their search format to Universal Search every business needs to have optimized digital assets in many formats,” says Sally Falkow, President and co-founder of PRESSfeed, a leading RSS and social media tool. “Creating and syndicating this content makes all the difference to your RSS and SEO strategy. Feeds get seen by the search engines and signal them that there is fresh content available.”

Technorati Tags: RSS, feeds, marketing, social media

RSS adoption - Forrester study

RSS adoption among consumers is at 11% up from just 2% of users three years ago, according to a new study form Forrester Reasearch.

Steve Rubel of Edelman says in a blog post:

" That might be all she wrote for RSS' growth track. While feed adoption may have crested the idea of online opt-in communications is just getting going. The Facebook newsfeed, Twitter and Friendfeed are perfect examples of opt-in vehichles that bring content you care about to you. In each case, you're total in control. You can unsubscribe from individuals or groups and tailor the stream so that what you want finds you. "

What powers those feeds? RSS.

Here is some info about Twitterfeed. 

Friendfeed is using RSS: "All of the API requests that output feeds are available in four formats: JSON, a simple form of XML, RSS 2.0, and Atom 1.0. JSON is the default output format. To request a different output format, simply add an format= argument to the URL:

Even MyYahoo and iGoogle pages us RSS to add content.  In fact the Yahoo study done on RSS back in 2005 found that when you asked people if they used RSS they  inevitably answered no  But when you follow their clickstream they are using RSS - they just dont know that they are. 

In much the same way as if you asked someone if they use TCP/IP they'd say no.  But you use it every time you go online.  And if you asked if they had used SMTP today I'll bet they'd say no ,or they don't know.  And that's your email. 

"This is trying to tell me that 78% of all online users have never visited a blog or aggregation site that uses RSS in a widget, blogroll, news scroller, or a variety of other technical items," commented Barry Hurd. on the MicroPersuasion blog. "I think that a majority of respondents probably do not know they are looking at or interacting with an RSS feed. For instance, I am here on the blog looking at your FriendFeed; which is entirely based on RSS. I couldn't have the benefit of knowing your information unless you took the time to setup RSS feeds from the various services. I would say that this metric is highly flawed."

I agree.

Technorati Tags: RSS, feeds, Steve Rubel, Barry Hurd, Forrester, Twitter, Friendfeed

Want More Media Coverage? Embrace Digital PR.

The PwR survey polls 200 journalists from newspapers, magazines and the Internet each year.

The 2011 study key findings show that journalists are embracing the online world:

77% contribute content to a website or a blog in addition to their usual duties87% prefer to receive press releases via email91% want “easy access” via a link in the email to relevant background, bios and supporting information87% want access to high res images76% want verbiage they can cut and paste easily79% are more likely to pick up a story with an image

For the first time journalists are asking for digital assets with embed codes:

44% want access to low res images32% want embed codes so they can easily grab and reuse the images on websites or blogs22%  want an image player they can transfer to their site with a few clicks

The use of video is also gaining ground:

85% of online media sites are using video with their news stories30% of journalists are now looking for web quality video23% say that embed codes for easy transfer of your video to other sites and blogs are very important

Journalists are relying on the digital world for information:

96% start with a search84% like electronic media kits emailed to them87% use online newsrooms85% tap social media (Facebook, Twitter)82% read blogs32% get information via RSS feeds

Re-examine your Media Relations Strategy:

There are 30% fewer journalists and the way they are expected to do their job is rapidly changing. If you want to get coverage for your news stories, you have to change too.

Create a rich news environment on your website where journalists can find all the data they needPost your news in the social media release format. (It’s like an electronic media kit)Add images and videosAdd slide decks and graphics with players that can easily be transferred to a website or blogProvide embed codes for all visual materialInclude bios and relevant background/supporting  materialAdd media contactsSend an email to the journalist with  links to this contentMake it possible to subscribe to your news in a feed or by emailMake it easy for any visitor to share the news content

When you give journalists the news in the format they prefer it pays dividends.

“We are delighted with the results of our move to a social media newsroom.  We’ve gained media coverage that has not only transferred into positive exposure for our destination, but has helped increase visitation to our industry partners as well.” Casey Hough, Marketing and Media Manager VisitWinstonSalem.com

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This entry was posted on Thursday, May 12th, 2011 at 6:09 am and is filed under Digital PR News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Create a Social News Hub for Content

Even as the experts exhort us to become media companies and produce more and more content, Google’s algorithm change this week reminded marketers to pay attention to the quality of their content. Being a media company, in addition to whatever business you are in, requires a new way of thinking and a platform that can house your content.

“Being a modern, relevant media company involves a pivot of your communications strategy to put an owned channel at the center. You don’t see popular media brands yielding their online presence  100% to the stream.”  Adam Singer

WordCast offers these tips for producing good quality content

Write original contentIf you use material from another site put it in bold and quotes with a link to that siteWhen you reference something add your own original comments with the linkAdd original thoughts and perspective to links, videos, and photographsSpend at least 2 hours writing a blog post rather than just blog ‘off the top of your head’Create good “quick takes” that you can put in a Tweet

Creating excellent content is one part of this equation.  Where you house the content is the other.

You do need to feed your content into the social web.

But it is just as important to also have that owned channel at the center of  your content and communication strategy.  Youcan build one with platforms like Drupal and Worpress, but it takes time adn expertise. (and that takes $$$)

Or you can use an online newsroom with social content features, as DoubleTree Hotels has done.

They chose to use PRESSfeed to do the heavy lifting and their owned channel was up and running in a few weeks.

This entry was posted on Sunday, February 27th, 2011 at 8:13 am and is filed under Content Marketing, content syndication, social media newsroom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Friday, December 30, 2011

What's the difference between PRESSfeed and a blog?

Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. Blogs make it quick and simple for anyone to find the ‘power of voice’. They provide a way for non-techie to post content to the web and, because every blog has an RSS feed, the content can easily be found, indexed by the search engines and shared with others.

According to the unwritten rules of blogging, a blog is a conversation and so should

• Be updated as often as possible
• Have an authentic human voice
• Open a ‘window’ into the company
• Build up thought leadership for the person/s blogging
• Start a dialog, so it must have comments
• Not be ‘the company line’
• Not be written by PR people
• Not be used for press releases
• Not have to go through a legal check on each post

What does PRESSfeed do?

PRESSfeed creates news pages. It’s used for press releases and educational articles.

The purpose of these pages is to increase the online visibility of your news content. It is not intended to be a blog. Like a blog, these pages are in a content management system, so it’s very easy for PR and marketing folk who are not tech savvy to control their news content. No more reliance on IT to get your press releases onto the website!

Because the pages have many of the same features you find in blog software these news pages can reap the benefits of blogging while not having to abide by the ‘rules’ of blogging.

• Search engines index the pages faster because of the RSS feed
• Search engines think they are blogs and so index these pages in their blog search section as well as the web section
• However, people do not think they are blogs, so your not confined by the ‘should be’s’ of a blog
• You don’t need a ‘genuine voice’
• The pages do not have to be updated a couple of times a week
• One person does not have to write the content
• The content can be prepared by the PR department or agency
• PRESSfeed has social bookmarking links built in to make it easy for your news content to be saved and shared with others
• These articles get syndicated in an RSS feed and get seen by new audiences
• Each article should have a link back to your website and so will build inbound links that positively affect your search ranking.
• The index page is set up to look like a newsroom page. The index page has headlines and a short intro that links to the full article
• The pages do not look like a blog with each post fully visible in one long sequential page

Should you have a blog or should you use PRESSfeed?

The answer is yes! You should do both. A blog is for building relationships and starting conversations. You should have a blog and you should abide by all the ‘rules’ of blogging. It’s very important to have that authentic voice reaching out to your customers and providing your public with a way to get to know you.

But you should also have your company news out on the Internet. Create a series of articles that educate your public about your industry and your products/services, Post them to your website and make them available in an RSS feed.

PRESSfeed was built specifically to assist PR and marketing folk to use social media elements on their news pages. If you write articles and press releases based on a sound keyword and content strategy, you’ll find that your corporate website starts to move up in the search ranking and other bloggers find and blog about your content without you having to do very much.

Take a look at our case studies.

Technorati Tags: RSS feed, blog, blogging, PRESSfeed, online news, newsrooms

Thursday, December 8, 2011

Free Social Media Marketing Plan - The Top 4 Ways to Use Social Media in Your Online Marketing

Where can you go to find a truly effective free social media marketing plan? Most people in business and in the online marketing industry understand that social media is a massively, powerful way to network and promote your business, but what are the best ways to use it so that you will be noticed and taken seriously? Well here is a free social marketing plan that you can start using now to improve your online marketing efforts today.
Free Social Media Marketing Plan- The Top 4 Ways to Use Social Networking and Media for Online Marketing:
1- Social Bookmarking: This is a clever way to essentially give your content more votes and improve its ranking on the search engines. Simply use a bookmarking site such as Digg or Propeller to bookmark a link to an article or video that you have done and instantly improve your rank on Google or yahoo.
2- Forums: Another great method of free social media marketing is to participate strategically on online discussion forums. Provide value and helpful links and info while also providing links back to your websites or blogs through anchor texting.
3- Social Networking: Twitter and Facebook are excellent free social media marketing tools that you can use to promote your business while making fantastic connections and contacts to share helpful tips with and provide more opportunities for driving traffic to your websites and getting more prospects. Just be sure to have a balance. Remember that social networking is all about making a connection and providing value. Never make a nuisance of yourself by just spamming and posting your links all day long.
4- Keyword Research: While this may not appear very social at first glance, it is so important to keep in mind that with everything you do online to market your business as well as any free social marketing, it is absolutely critical that you remember to use relevant long-tail keywords within your posts to be sure that the search engines will find your content and give you priority placement among the search page results.
When it comes to free social media marketing, and any of the other most popular internet marketing tactics, is often not enough to just use a free word tracker tool to do your keyword research, but there is a company that offers over 10 hours of professional keyword research to their members while providing massive lists of the best keywords to use within your online marketing campaigns and titles so be sure that you do your homework to locate the best Online Marketing program to ensure that you will have an edge on your competition and stand out in the marketplace!
Where to go to Learn Social Media Marketing:
Remember, that free Social Media Marketing and Networking is a technique that requires patience, balance and careful strategy. Be sure to look for a legitimate Internet Marketing school and mentor with the experience to train you to be as effective as possible in all your online marketing efforts. You must provide value and connect in an honest and open way. Remember, that people don't care how much you know until they know how much you care!
Next, continue learning more about obtaining your own Free Social Media Marketing Plan -Fill in the form on the first page and then watch the videos on Step #3 of the second page to learn more about Social Media Marketing and the other Top Online Marketing Strategies that you can Start using Today to Make Sure Money Online!
Emily Stoik is an Online Marketing Coach and Corporate Trainer for what is arguably the World's Largest Internet Marketing School available today. Specializing in Article Marketing, Social Media Networking and other Internet Marketing techniques, she and her husband train both Total Beginners and Seasoned Pros around the world to achieve Financial Freedom through proven business tactics and on-going education to stay ahead of the trends and remain competitive in the marketplace.

Social Media Forums: A Powerful Tool for Your Job Search

Successful job hunts result from the harmonic convergence of an opportunity and a contact or lead to the hiring manager, combined with the right experience and background. For more than a decade, on-line job boards and on-line networking tools have existed to help with the first two objectives. Only recently has the popularity of on-line forums or question and answer applications created another way to establish expertise in order to enhance your job search.
Social media groups fit into these three types of sites:
  • Topic areas associated with networking sites, such as LinkedIn and its specific groups. Examples of LinkedIn groups may be organized according to industry, job function, or geography.
  • On-line technology or practice specific forums, frequently hosted by a company such as the SAP Community Forum or the Verizon Wireless Community.
  • General Question and Answer Forums, such as Quora or Aardvark.
There are three ways communities can assist in your job search.
Establish your on-line footprint. By creating a presence beyond an on-line resume site or a social network like Facebook, you cast a broader net, increasing the likelihood that you hear about professionally related opportunities, or that they become aware of you.
Establish credibility in a new area of expertise. You may have decided to leave your previous profession and head in a new direction. Even with training, it's hard to get that first new job because you lack experience. By becoming a recognized expert on-line in the forum, you can demonstrate to potential hiring authorities that you "get it", even if you are a bit light on specific work experience in the new area. Some of the forums have recognized "expert" categories, which can be a resume-worthy proof point. All of the forums easily track your contributions. Is there any doubt that someone who has posted on a topic 100 times is an expert?
Develop new contacts. Networking on-line is much like networking in the real world. You'll meet people in your field, people in positions to assist you, and people you can help. Like any networking group, the relationships need to be nurtured to be valuable. That means you'll want to periodically return to the forum in order to become a "regular" and build upon contacts. And you'll want to contribute expertise, and not just ask questions or ask for help.
Each major type of forum can help your job search in different ways.
I find that LinkedIn groups are probably the best forum for job seekers. Since they are associated with an established professional networking site, the participants are apt to be relevant to your career. The utility of topic-specific communities will depend on your specific industry and job function. Question and Answer forums are the most difficult for career building, since the groups are newer and less established.
How do you determine which group warrants an investment of your time?
Relevance to Your Job Search. How relevant is the topic? Are the majority of members in a related function? How about geography? Many groups are nationwide in scope. If you are confining your search to a specific region, try to find a jobs group with that focus as well.
Size of Group. Since there are more than 750k LinkedIn groups alone, there are groups of all sizes. Some popular groups have from 20k to 200k members. Smaller groups may have around 1000 to 5000 members. If groups have fewer than 100 members, they probably won't have enough members to have a lively community, and therefore won't help you build your reputation.
Vibrancy of discussion. Although it's related to group size, vibrancy of discussion is another important factor. How often are new discussions created? How many responses do new posts receive? LinkedIn now has a handy column highlighting recent discussions and updates, so you can quickly assess the vibrancy of the group.
Once you select your groups, you'll need to develop your strategy and participation plan. Periodic, regular contributions are the best approach. Start with a small number of groups and then add more as time permits. Truth be told, the volume of conversation can be overwhelming. Some groups allow you to get a weekly digest of comments emailed to you, which is convenient for groups you wish to follow less closely.
While social media group participation can be an important element of your job search, you shouldn't expect immediate results. Nurture your relationships, seed your contributions, and grow your expert authority over time. Given the gradual reputation growth from on-line forum participation, the best time to begin is BEFORE you are in a job search.
LJ Beatty is an experienced marketer and owner of WikiThreads, a Dallas custom t-shirts business. LJ frequently writes about how small business owners can market more effectively using internet marketing, social media, customization and branding. in the small business marketing blog Quick Takes. If you are interested in Plano embroidery, t-shirts Dallas, or small business marketing, See LJ's latest post in her blog Quick Takes.

Why You Need to Be Using the New FourSquare Social Media Network For Your Business

There is a new buzzword in Social media management, Geosocial Networking, and if you own a business that markets to the public, you need to take advantage of it. First of all it is free. And, second of all, whether you proactively use it or not, your company's reputation is being created by the networks users.
What is Geosocial Networking? Geosocial Networking is where users of iPhones, Droids and other mobile devices with GPS or similar location functions, inform other members in the network when they visit a business or use its services. Users can rate the business, for example, 'the food is great here at xyz restaurant,' and send out the message to all users in the network, sometimes thousands of people. The tips or reviews of the businesses pop up on network users' phones when they look up or are near the location of the business. This is free publicity for your business, and if people like what you offer, it is the best kind of publicity - word of mouth.
FourSquare and Gowalla are the most popular Geosocial applications, sometimes called location based services (LBS). The growth of users is staggering. In 2010 93 percent of people from the ages of 18 to 29 have mobile phones. 39 percent of people use location services like GPS on their phones. 73 percent of people use a mobile application to check in to social networking services. As of July 2010 there are two million users on FourSquare. There are 5.8 million businesses and locations on FourSquare. And, in June 2010 17 people checked into FourSquare every second.
That's a lot of potential buzz for your business.
Using FourSquare is relatively easy and at this time business registration is free. An added benefit is the statistics they provide businesses who are registered.
Facebook and Twitter are by far the most popular networking platforms. All businesses should have profiles on Facebook and Twitter, and a Fan Page on Facebook. If you have these they should be updated consistently to maximize your CRM (customer relationship management). Blogs are also a great tool to connect with your customers. A social media marketing company can be of great assistance in helping you create your online presence and maintain it properly.
Whether you enlist the services of a social media management company, or have someone in your company do it, you need to be proactive. Large companies know this (In 2010, Pepsi Cola pulled its ads out of the Super Bowl for the first time in 21 years, and instead used social marketing). Are you using the new social media to its greatest advantage in your company?
Carl Gerber has been pioneering internet technology for over twelve years. His biggest passion is Social Media Management and Marketing.
He is founder of Social Media Pathways whose mission is assist business create and maintain a powerful presence and positive reputation for their services through this powerful new medium.

Internet and Businesses Online: Social Media Article Category

What Is The Best Approach to Facebook Advertising?
This social networking site was launched in February 2004. In less than a decade, it has acquired a strong presence on the internet. Today it has more than 800 million users. That makes it a very successful venture. It also makes it perfect for advertising. Mark Zuckerburg has become the youngest billionaire at the tender age of twenty-seven. He owns the largest share in the networking site and is the founder of Facebook. Hence, any association with the pages of Facebook could be potentially beneficial to you. In other words, Facebook has great potential to generate revenue for you if it is used in the right way.
Social Media Marketing: Real Traffic and Real Clients for Real Money
There are numerous techniques that someone can use to make money with the Internet, and generating traffic to your own website is the most preferred by anyone. The traffic generated significantly helps to increase your sales, and you may earn some revenue from ads, as well. How many of you knew that you can actually make money from articles?
Social Media Marketing Services - Important Business Services for Modern Times
Social media marketing services and social media marketing consultants are some of the more in-demand industries and careers as the world becomes more interconnected through various social networking sites. The article below briefly discusses basic pointers for both.
Why Are More Blog Store Owners Subscribing To Shopping Cart Software?
Find out why early blog store merchants failed in their attempts to sell on Facebook. Discover why many ecommerce providers have embraced embraced social commerce in an effort to help their merchants sell more.
5 Ways to Build Trust and Credibility Through Social Marketing
No matter what kind of business you're in, one of your top goals should be gaining trust and credibility. People are much more likely to listen to, take advice from, and purchase from individuals and brands that they trust. There are many different ways to use social marketing to your advantage, and to build that trust and credibility. By taking advantage of several methods, you will begin to see a difference in the way people view you and your brand.
Why Social Media Works - A Simple Explanation for Business Owners
Social media has provided a voice for the masses and, as a business owner, has made it impossible to ignore. Social media gives the ability to build relationships with real people in real-time. It allows a business to connect with other businesses and current or potential customers immediately. When done correctly, social media will build relationships which can manifest a potential customer or turn an existing customer into a highly effective instrument of marketing.